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☆ DraftKings edged out FanDuel for the first time as the market-share leader in US online gambling, a new report shows
▼ + stars: | 2023-10-19 | by ( Margaret Fleming | Ashley Rodriguez | ) www.businessinsider.com time to read: +3 min

There's a new top dog in US online gambling. DraftKings edged out rival FanDuel for the largest portion of online gambling market share in the US, according to a Wednesday report from the market research firm Eilers & Krejcik Gaming. DraftKings had amassed about 31% of online gambling gross gaming revenue in the third quarter through August 23, while FanDuel's market-share lead had dipped to 30%. But DraftKings' share has steadily grown steadily since, per the report. FanDuel, meanwhile, has fallen from a Q1 2023 peak of 37% online gambling share.

Persons: FanDuel, DraftKings, sportsbooks, Penn, BetMGM Organizations: Krejcik, Gross, Golden, ESPN Bet, Caesars Entertainment, FanDuel, Wall Locations: BetMGM, Bet365

☆ 5 Top Sports-Betting Trends to Watch, From AI to Igaming Regulation
▼ + stars: | 2023-10-18 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +9 min

The AI arms raceGambling companies overall are racing to figure out how to use artificial intelligence to supercharge their businesses. She sees potential for AI to help spot problem gambling behavior, as well. IGaming legislation could gain steam in 2024The pace of legal online casino-style gambling, or iGaming, regulation has moved at a glacial pace in the US. It's been a big obstacle for gambling operators because iGaming is generally a more profitable business than sports betting. Many in the industry are hoping for a domino effect when the next significant state legalizes iGaming that spurs others to follow.

Persons: —, Amy Howe, Jason Robins, we're, FanDuel's Howe, David Jacquet, It's, Howe, FanDuel, Travis Kelce, Lewis Hamilton, DraftKings, Robins, PrizePicks, we'll, Adam Greenblatt, he'd, Greenblatt, it's, cybersecurity Organizations: Sports, DFS, Kansas City Chiefs, Underdog, US, American Gaming Association, MGM, Caesars, MGM Resorts, Caesars Entertainment Locations: Las Vegas , Nevada, — Florida, New York, Michigan, G2E

In the sports world, betting and gambling startups have started the last two years raising fewer and fewer funding dollars. While funding is harder to come by, startups are also facing changes in the world of sports business and technology. Insider recently released a list of the top VCs investing in sports and asked their founders, CEOs, partners, and directors what they would tell startups trying to break through. Chris GroveKey investments: Acies Investments and EKG Ventures are focused on sports, gambling, and technology. When we invest in a tech company, we have four criteria.

Persons: Tom Loverro, Cole Van Nice, Chris Grove, Chris, you've, There's, Courtside, Tom Brady, Michael Strahan's, Meredith McPherron, Alex Rodriguez, Topgolf Callaway, Brad Farkas, Steve Ahern, Lance Dietz, Craig Thompson, Michael Proman, Proman, Wayne Kimmel, SeventySix, It's, Lloyd Danzig, Sharp Organizations: Elysian Park, Acies Investments, EKG Ventures, Courtside Ventures, of Sports, Elysian Park Ventures, Club, Kinetics, PGA of America, HBSE Ventures, KB Partners, Mindspring, Scrum Ventures, Ventures, Japanese, Boom Entertainment, SeventySix, Vegas Sports Information, Inc, Entrepreneurs, Sharp Alpha Advisors Locations: Chris Grove, Chicago

Sports has become a hot category for venture-capital investors in recent years. While other private investors like private equity firms have set their sights mainly on teams and leagues — looking to cash in on the rising costs of media rights and the growth of live events — early-stage investors are pouring money into startups innovating in areas like sports betting, esports, sports technology, analytics companies, NIL, and more. Insider is highlighting prominent venture-capital investors who are funding startups in sports. Insider compiled this list of investors based on our own reporting as well as nominations we vetted from readers and industry experts. Here are the 26 venture capital and other early-stage investors — listed alphabetically by company — that have made prominent investments in sports in 2023:

Persons: Brad Farkas, Pareek, Jake Paul, Joey Levy's Organizations: HBSE Ventures, trampolines

☆ Fanatics and ESPN are ready to shake up sports betting this fall. Here are the 5 battlegrounds to watch during the biggest gambling season of the year.
▼ + stars: | 2023-09-08 | by ( Ashley Rodriguez | Margaret Fleming | ) www.businessinsider.com time to read: +10 min

The start of the regular NFL season kicks off the biggest sports-betting season of the year. Here are the battlegrounds to watch as Fanatics and ESPN Bet enter and Bet365 gains share. The NFL kicked off Thursday night, and so did the biggest season of the year for US sports betting. It ranked fourth among more than 40 apps in EKG's national panel of "secret shopper"-style app testers — behind only FanDuel, DraftKings, and PointsBet. "There's one strategy: you have to be early, you have to be ahead of the start of the season," Beynon said.

Persons: We've, Macquarie, Chad Beynon, Bet365, Chris Krafcik, Krafick, EKG, Penn, It's, Sportsbook, isn't, Beynon, That'll, DraftKings, it's, BetMGM, Entain, Wynn Organizations: NFL, Bank of America, ESPN Bet, Penn Entertainment, Fox, Krejcik, ESPN, DraftKings, Penn, BetMGM, Caesars, MGM, Angstrom Sports, Wynn Resorts, Rush, Interactive Locations: Ohio, Colorado, Virginia, BetMGM, FanDuel, Macquarie, Las Vegas, Chicago, Connecticut

☆ I canceled Netflix after 14 years and it feels like the end of an era
▼ + stars: | 2023-09-02 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +5 min

I canceled my account after the password-sharing crackdown made me realize I wasn't watching as often. I'll probably be back, but it feels like the end of an era with a service I came of age with. That's why, in August, I canceled my Netflix account after subscribing for 14 years. A screenshot of the email confirmation I received when I canceled Netflix. When my husband merged his Netflix account with mine, it was almost as big a step in our relationship as moving in together.

Persons: I've, I'd, who'd, Peacock, Max, it'd, Ashley Rodriguez, It'd, that's, I'm Organizations: Netflix, Morning, Blockbuster, Apple, Paramount, British Baking, relishing Locations: New York, Belgium

☆ Champions Round, a Gen-Z fantasy sports app that raised $10 million, is winding down and looking to sell its assets
▼ + stars: | 2023-08-29 | by ( Ashley Rodriguez | Margaret Fleming | ) www.businessinsider.com time to read: +4 min

Champions Round, a startup that raised $10 million to disrupt fantasy sports, is winding down. In a June 14 all-hands meeting, company leaders told staffers that Champions Round would be laying off much of its staff and preparing to sell its assets, the two people said. Champions Round is the latest startup to fold in the current culling driven by changes in the funding environment. But Champions Round initially appeared to be bucking some of these market trends. Are you an employee at Champions Round or another sports startup?

Persons: Carter Russ, It's, —, hadn't, Russ, Ashley Rodriguez, Margaret Fleming Organizations: Point72 Ventures, Goodwater, Twitter

Sports has become a hot area for private investment, from private equity to venture capital. For the first year, Insider is looking to highlight the top VCs investing in the sports industry. Submit your nominations through this Google Form by September 8. AdvertisementAdvertisementPrivate investors have flocked to sports in recent years, viewing it as a relatively stable corner of the shaky economy. For the first year, Insider is looking to highlight the top venture capitalists investing in sports startups, from seed to the later stages.

Organizations: Morning

☆ 7 marketing agencies and firms dedicated to creating sponsorship opportunities for women in sports with brands like Microsoft and Ferrari
▼ + stars: | 2023-08-21 | by ( Margaret Fleming | Ashley Rodriguez | ) www.businessinsider.com time to read: +2 min

Data suggests women athletes, who generally earn less on-field than men, rely more on sponsorships for their income. Some sports-marketing firms have emerged to fill the gap, connecting women athletes with brands. And, at the college level, brands are finding young women athletes like Olivia Dunne are among the best-performing partners on social media. A crop of sports-marketing companies has emerged to bridge this gap with a focus on helping women athletes partner with brands. Insider is highlighting seven sports-marketing companies focused on partnerships between women athletes and brands in 2023, based on our reporting and nominations from industry experts.

Persons: Elena Delle Donne, Sabrina Ionescu, Sue Bird, Naomi Osaka, Olivia Dunne, Wasserman, Brew Organizations: WNBA, Nike, Star, The, Forbes, Wasserman

☆ Seeking nominations for top women execs in sports media
▼ + stars: | 2023-08-17 | by ( Margaret Fleming | Ashley Rodriguez | ) www.businessinsider.com time to read: +1 min

Insider is highlighting the top women executives in sports media and we want to hear from you. Please submit your nominations using this form by September 8. It's been a long climb for women in sports media. Insider is putting together a list that will highlight the top women executives in sports media. Please submit nominations, including names and recent examples of their work, using this form (or below) by September 8.

Persons: It's, Anita Martini, Rhonda Glenn Organizations: Morning, MLB, Associated Press

☆ 7 sports-marketing agencies and firms helping women athletes score sponsorship deals and capitalize on surging popularity
▼ + stars: | 2023-08-15 | by ( Margaret Fleming | Ashley Rodriguez | ) www.businessinsider.com time to read: +2 min

Data suggests women athletes, who generally earn less on-field than men, rely more on sponsorships for their income. Some sports-marketing firms have emerged to fill the gap, connecting women athletes with brands. Below are seven agencies and firms focused on helping athletes in women's sports score brand deals. A crop of sports-marketing companies has emerged to bridge this gap with a focus on helping women athletes partner with brands. Insider is highlighting seven sports-marketing companies focused on partnerships between women athletes and brands in 2023, based on our reporting and nominations from industry experts.

Persons: Elena Delle Donne, Sabrina Ionescu, Sue Bird, Naomi Osaka, Olivia Dunne, Wasserman, Brew Organizations: WNBA, Nike, Star, The, Forbes, Wasserman

☆ How ESPN's $2 billion deal with Penn Entertainment could shake up sports betting, from reinvigorating competition to evolving media's relationship with gambling
▼ + stars: | 2023-08-14 | by ( Ashley Rodriguez | Margaret Fleming | Lucia Moses | ) www.businessinsider.com time to read: +11 min

Many view the deal as a "win-win" for ESPN, Penn, and its former partner Barstool Sports. Industry insiders say the deal could signal a potential ESPN spinoff, disrupt competition, and more. Here's what industry insiders are saying about the deal:1. FanDuel and DraftKings dominate US online sports-betting and gambling market share, followed by BetMGM, according to a July report from Macquarie that analyzed Vixio data. Industry insiders like affiliate-marketing company Gambling.com Group's Max Bichsel aren't sure about that prediction.

Persons: Barstool, Bob Iger, Penn, sportsbooks, who's, Chris Grove, Dave Portnoy, Portnoy, Fox's, Sharp, Sharp Alpha Advisor's Lloyd Danzig, Dan, Danzig, Brandon Nispel, he's, Nispel, Kimberly White, FanDuel, BetMGM, Zachary, Max Bichsel aren't, Bichsel, I'm, Grove, It's, DraftKings, let's, FuboTV, hasn't, Fox Bet, Ed Moed, Fox, Dan Wasiolek, Wasiolek Organizations: ESPN, Penn Entertainment, Penn, Barstool Sports . Industry, ESPN Bet, Investors, Acies Investments, Barstool Sports, Sharp Alpha, Disney, KeyBanc, CFRA Research, . Industry, ESPN —, Fox, Maxim Magazine, Sports, Fox Bet, Morningstar Locations: Macquarie, Canada

☆ Media insiders say ESPN's new sports-betting push could help it court a younger crowd and set up a spinoff from Disney
▼ + stars: | 2023-08-14 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Industry insiders say ESPN's deal with Penn Entertainment could signal a potential ESPN spinoff from Disney. Disney announced a $2 billion deal with casino operator Penn Entertainment to create ESPN Bet. ESPN's $2 billion Penn Entertainment deal rocked the sports-betting world — and also renewed speculation among industry insiders that Disney could spin off its media crown jewel. For ESPN, it's not as material, but it's helpful — ESPN has locked in a 10-year partner with guaranteed pay so that improves the visibility of ESPN's revenue. To be sure, some industry watchers have questioned how the deal positions ESPN's ability to catch up in the sports-betting race.

Persons: Bob Iger, Jonathan Miller, Penn, Alex Iosilevich, it's, It's, Iger, — DraftKings, sportsbooks, LightShed, Peyton Manning's, Ashley Rodriguez Organizations: Industry, Penn Entertainment, ESPN, Disney, ESPN Bet, what's, Hearst, CNBC, NFL, NBA, MLB, Integrated Media Co, Caesars Entertainment, Penn, LightShed Partners, American Gaming Association, Amazon, Comcast, Peyton Manning's Omaha Productions, Front Office Sports Locations: Saudi

☆ How ESPN's $2 billion sports-betting deal could set it up for a spinoff from Disney, according to industry insiders
▼ + stars: | 2023-08-10 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

Industry insiders say ESPN's deal with Penn Entertainment could signal a potential ESPN spinoff from Disney. Disney announced a $2 billion deal with casino operator Penn Entertainment to create ESPN Bet. ESPN's $2 billion Penn Entertainment deal rocked the sports-betting world — and also renewed speculation among industry insiders that Disney could spin off its media crown jewel. To be sure, some industry watchers have questioned how the deal positions ESPN's ability to catch up in the sports-betting race. According to the American Gaming Association, sports betting grossed $7.5 billion in gaming revenue in 2022, up 75% from 2021.

Persons: Bob Iger, Jonathan Miller, Penn, Alex Ilosevich, it's, It's, Iger, — DraftKings, sportsbooks, LightShed, Peyton Manning's, Ashley Rodriguez Organizations: Industry, Penn Entertainment, ESPN, Disney, ESPN Bet, what's, Hearst, CNBC, NFL, NBA, MLB, Integrated Media Co, Caesars Entertainment, Penn, LightShed Partners, American Gaming Association, Amazon, Comcast, Peyton Manning's Omaha Productions, Front Office Sports Locations: Saudi

☆ Disney's big sports-betting deal has industry insiders abuzz about possibilities, from a potential ESPN spinoff to heightened competition
▼ + stars: | 2023-08-09 | by ( Ashley Rodriguez | Margaret Fleming | Lucia Moses | ) www.businessinsider.com time to read: +11 min

Many view the deal as a "win-win" for ESPN, Penn, and its former partner Barstool Sports. Industry insiders say the deal could signal a potential ESPN spinoff, disrupt competition, and more. Gambling industry insiders thought Disney CEO Bob Iger might make quick work of setting a sports-betting strategy when he took back the reins of the ESPN owner late last year. Here's what industry insiders are saying about the deal:1. Industry insiders like affiliate marketing company Gambling.com's Max Bichsel aren't sure about that prediction.

Persons: Barstool, Bob Iger, Penn, sportsbooks, who's, Chris Grove, Dave Portnoy, Portnoy, Fox's, Sharp, Sharp Alpha Advisor's Lloyd Danzig, Dan, Danzig, Brandon Nispel, he's, Nispel, Kimberly White, FanDuel, BetMGM, Zachary, Gambling.com's Max Bichsel aren't, Bichsel, I'm, Grove, It's, DraftKings, let's, FuboTV, hasn't, Fox Bet, Ed Moed, Fox, Dan Wasiolek, Wasiolek Organizations: ESPN, Penn Entertainment, Penn, Barstool Sports . Industry, ESPN Bet, Investors, Acies Investments, Barstool Sports, Sharp Alpha, Disney, KeyBanc, CFRA Research, . Industry, ESPN —, Fox, Maxim Magazine, Sports, Fox Bet, Morningstar Locations: Macquarie, Canada

☆ Dave Portnoy buys Barstool Sports back for next to nothing, years after selling it
▼ + stars: | 2023-08-08 | by ( Katherine Tangalakis-Lippert | Ashley Rodriguez | ) www.businessinsider.com time to read: +3 min

Dave Portnoy is once again the owner of Barstool Sports. Portnoy bought the company stock back from PENN Entertainment after a deal initiated in 2020. PENN had finalized its complete acquisition of Barstool this year in the deal worth $551 million. Dave Portnoy is once again the owner of Barstool Sports. On Tuesday, Portnoy, who founded Barstool in 2003 said in a video posted to Twitter: "PENN Entertainment and Barstool Sports have gone our separate ways.

Persons: Dave Portnoy, Portnoy, PENN, Penn, Barstool, David Portnoy, Barstool hasn't, Ben Mintz, Penn's Organizations: Barstool Sports, PENN Entertainment, Morning, Barstool, Twitter, Disney's ESPN, ESPN BET, Penn, ESPN, New York Times, Action Network, Sports, PENN National

☆ A publicly traded media venture with ties to MoviePass' former chairman has been suspended from Nasdaq and its stock is in free fall
▼ + stars: | 2023-08-02 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +6 min

Embattled digital-media company Vinco Ventures has been suspended by Nasdaq after a board exodus. It became a meme stock in 2021 after teaming up with the ex-chairman of MoviePass and touting buzzy acquisitions. The future of Vinco Ventures, the publicly traded media venture with ties to ex-MoviePass chairman Ted Farnsworth, is hanging in the balance after a series of buzzy deals collapsed and a board exodus has put the stock on the brink of a Nasdaq delisting. Shares of Vinco have nosedived 99% since their recent peak in September 2021, when meme-stock investors helped propel the stock. Farnsworth led the 2017 acquisition of MoviePass as chairman and CEO of the then-publicly-traded company Helios & Matheson Analytics, or HMNY for short.

Persons: Ted Farnsworth, we've, Shadwrick Vick, Farnsworth, Vick, It'd, Vinco, They're, Mitch Lowe, Lowe, MoviePass, Chris Bond, Mr Organizations: Vinco Ventures, Nasdaq, Zash Global Media, Entertainment, National Enquirer, Street Journal, MoviePass, Helios, Matheson Analytics Locations: Vinco, Clark County , Nevada

The Furbo 360° Dog Camera is down to $145 on Amazon, which is a great deal that we don't usually see outside of the holidays. This is also a rare price, as the camera usually retails for $210. The Furbo 360° Dog Camera is similar to the original Furbo camera we've reviewed, but that one lacks a camera that rotates a full 360 degrees. The Furbo 360° Dog Camera is compatible with Furbo Dog Nanny, which is a subscription service offering additional features to maximize your experience. The Furbo 360° Dog Camera is a great price on Prime DayHere's why you should buy the Furbo 360° Dog Camera over the originalThe Furbo 360° Dog Camera takes the best functions of the Furbo Dog Camera and makes them better.

Persons: Ashley Rodriguez, it's, Rodriguez Organizations: Amazon Prime

☆ Read the pitch decks from sports and video game startups that helped raise millions of dollars
▼ + stars: | 2023-07-06 | by ( Colin Salao | Ashley Rodriguez | ) www.businessinsider.com time to read: +3 min

Here are pitch decks 10 sports startups used to raise millions in Series A and Seed rounds. This has opened the opportunity for startups to build marketplaces or creator tools to help student-athlete creators. Insider talked with a handful of sports startup founders who've pitched their startups to investors about their process. They broke down the pitch decks they used to secure millions of dollars in funding. Read the pitch decks that helped 10 sports-focused startups raise millions of dollars:This post has been updated with new information.

Persons: It's, Kevin Kim, Kim, who've Organizations: Sports, Venture, Technology, Labs, NBA Locations: California

☆ How to start an OnlyFans without followers, according to creators
▼ + stars: | 2023-07-06 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +8 min

Here's how to start building, promoting, and monetizing OnlyFans content, according to creators. Creators Insider spoke with said they'd found success cross-promoting their OnlyFans content on Twitter, Reddit, and TikTok, among other platforms. Subscriptions are the most basic option for creators looking to monetize their OnlyFans content. The remaining 10% of the accounts earnings comes from tips, which are another revenue stream for OnlyFans creators. See 3 examples of 'tip menus' from OnlyFans creators who shared their strategies for using them

Persons: OnlyFans, Chloe Sasha, it's, Anne, Bryce Adams —, —, Jay, Bryce Adams, Mrs, Robinson, they'd, Reddit, Farrah, Read, Morgan Edwards, Kitty K, Edwards, That's, Alanah Cole, Cole Organizations: OnlyFans, Twitter, YouTube Locations: OnlyFans

☆ A Bravo-obsessed Instagram account and podcast notched its biggest growth month ever amid 'Vanderpump Rules' #Scandoval. Here's its plan to keep the momentum going as the drama winds down.
▼ + stars: | 2023-06-22 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +6 min

The most explosive season of Bravo's "Vanderpump Rules" ended last week. The world of "Vanderpump Rules" was rocked in March when longtime cast member Ariana Madix discovered her partner of nine years, Tom Sandoval, had been having an affair with one of her close friends, Raquel Leviss. One Bravo-focused account seized the #Scandoval moment and gained 44,000 Instagram followersBravo by Betches, an Instagram account devoted to all things Bravo from Betches Media, had its biggest growth month ever during March. While growth has slowed since peak #Scandoval, the women's media company has managed to sustain some of the Vanderpump bump. Before #Scandoval, the audience for "Vanderpump Rules" had been waning and Bravo by Betches wasn't posting about the show as much.

Persons: Betches, Ariana Madix, Tom Sandoval, Raquel Leviss, dishing, Bravo, Madix, Sami Sage, Daisy Kelliher, Dylan Hafer, —, It's, lt's, Hafer Organizations: Bravo, Betches, Betches Media, Apple, Housewives, New Locations: Orange County, New York

☆ TikTok may be preparing to sell its own products in the US as it tests the strategy in the UK, a new trademark filing suggests
▼ + stars: | 2023-06-21 | by ( Ashley Rodriguez | Dan Whateley | ) www.businessinsider.com time to read: +3 min

TikTok is testing a new shopping section in the UK version of its app called Trendy Beat. TikTok may be preparing to sell its own products in the US, per a new trademark application filed by a subsidiary of its parent company ByteDance. It filed a trademark application in the US for Trendy Beat on May 30, listing mostly apparel items such as clothing, bathing suits, and footwear as goods associated with the mark. A spokesperson for TikTok told Insider product selections for its Trendy Beat feature may be informed by popular trends on the platform like #TikTokMadeMeBuyIt. It's turned to the UK and Indonesia to test e-commerce features first.

Persons: TikTok's, Patrick Nommensen, TikTok, It's, Nommensen, Marta Biino, Emma Cosgrove Organizations: Financial Times, Beat, YouTube Locations: Indonesia, Asia

☆ TikTok may have a path forward in the US without a sale or ban
▼ + stars: | 2023-06-14 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +4 min

A bipartisan bill reintroduced this week would regulate how companies including TikTok share US data. TikTok has faced increased scrutiny around its ties to China, as well as calls for a US sale or ban. TikTok may have a path forward in the US without a sale or ban. TikTok has faced increased scrutiny from US lawmakers around its ties to China, where its parent company, ByteDance, is based. At the core of the issue are concerns that TikTok's Beijing-based parent company could be compelled to give the Chinese Community Party access to US user data.

Persons: TikTok, Sen, Ron Wyden, Cynthia Lummis, Biden, ByteDance, walling, It's, Wyden Organizations: Republican, CNN, Street, Foreign Investment, Congress, Wall, Chinese Community Party, CCP, Oracle Locations: China, Oregon, Wyoming, Montana, TikTok, Beijing, Texas, Russia

☆ Netflix is reportedly plotting its first live sports event, a celebrity golf tournament that could redeem the streamer after its 'Love Is Blind' livestreaming debacle
▼ + stars: | 2023-06-13 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +3 min

Netflix may be ready to get into live sports after its "Love Is Blind" reunion livestreaming snafu. Netflix may be looking to a sports event to prove its livestreaming chops after it fumbled a recent live reunion special of the reality show "Love is Blind." The streaming company is planning a celebrity golf event as its first foray into live sports, the Wall Street Journal reported on Tuesday. But its most recent livestreaming attempt, a reunion special for its hit reality show "Love Is Blind," was a spectacular failure. The company has yet to ink any live-sports pacts, finding success instead with docuseries around sports like Formula 1, professional golf, and professional tennis.

Persons: Chris Rock's, Greg Peters, Netflix's, Chris Rock, Peters Organizations: Netflix, Street Journal, Morning, Wall Street, Formula, ESPN

☆ TikTok is dialing up its efforts to dominate in search and it should scare Google
▼ + stars: | 2023-06-13 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +3 min

TikTok is testing a visual-search tool in its shopping tab that could put more pressure on Google. A May analyst report said TikTok may be "the most imminent threat to Google's Search dominance." TikTok is testing a new visual-search tool within its shopping feature that could dial up the pressure on search-giant Google. The short-video app has already become a go-to search engine for Gen Zers looking for restaurants or how to do things, threatening Google's search dominance. "Younger Gen Z users don't have the baggage and memory of opening the browser and searching on Google," he continued.

Persons: Zers, TikTok, Bernstein, Mark Shmulik, ChatGPT, Shmulik, They're, Z, Yelp, Morgan Stanley Organizations: Google, Tech, YouTube, Bloomberg Locations: Asia, TikTok

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